“We buy houses” companies determine the price they offer for a house by evaluating several factors such as location, property condition, market trends, and profit potential. They assess the fair market value of the property based on recent sales data in the area and the cost of any necessary repairs or renovations. The offer price is a reflection of the company’s assessment of the property’s value, considering these and other relevant factors, with the goal of providing a fair and competitive offer for the homeowner and ensuring a profit on the sale of the property.